Bvs Supply Chain Management Case

Nicolas Maalouf ID: 120265 International operation and supply chain management ? ? ? ? ? ? ? ? ? ? ? ? ? ? Strengths: ? – BVS has assured its relative independence from its corporate ? parent in the US – number 2 in its field. ? – The hiring effort focused on scientists, and junior ? management. – Aggressive investment in Research; Strong and innovative ? R&D Department. ? – Intensive growth in current sales and projected sales ? – Dynamic, entrepreneurial, and ambitious head of purchasing department and have an international experience. – High-tech machinery, BVS most advanced on the market.? – BVS sustain good relations with their supplier. ? ? Opportunities: ? – Forceful investments in the pharmaceutical industry, ? enormous enlargement in R&D investments. ? – A booming forecasts of a total market – Critical product, Large Demand & limited supply (Banque de Geneve). ? – New supplier â€Å"WildGras s NJ† having advantages in flexibility in price and supply. ? Young human capital can add value to the existing management. ?As a part of big Pharmaceutical Corporation, BVS have to maintain an important profitability margin and an increasing drift of sales to align up the market trend since they expect a prevalent demand on a critical product they compete to produce in shorter time. The in-house situation – the situation within BVS Weaknesses: – Profitability was decreasing as sales growth. – Delay on the production schedule. – Independent management from the parent organization in the US. – Purchasing department had limited signature power. Centralized decision making (CEO) – time Cost. – Divergence and inefficient coordination between Departments. – Mediocre role of purchasing department (low image). – Depending on limited suppliers (duopoly LCSD and BCC). – Weak presence on the US market. Threats: â€⠀œ Marbelpharm one year ahead of BVS. – Limited material resources (Natural ingredients & limited suppliers). – LCSD and their main competitor, BCC never compete against each other on price – High profit margin for suppliers. – Currently one supplier can provide necessary materials to all competitors. The market was dominated by a handful of companies. The outer surroundings – the situation outside BVS Risks and Opportunities The case enlightens a main problem directly related to the process of manufacturing of new critical product; some delays in R&D schedule due to the difficulties of supplying some key ingredients. That cut in supply chain can generate an immense disorder in expected figures; indeed the interruption can enlarge the valley between BVS and competitors especially Marbelpharm.In addition, serious risk can be in attendance if Wildgras may not satisfy BVS demand in the coming years or if the market can’t supply chemical materia ls necessary for production. In other hand, independency of BVS division is menaced and the Mother Corporation can take control of its management in order to adjust traditional management and deal with the situation in an American approach to hold back and resolve departments’ confrontation and accelerate the chain enrolment.If the new strategy helps for building-up the company, in that case BVS can catch the booming market and the new cooperation with â€Å"WildGrass NJ† will generate a new era of prosperity and BIOLOGICAL VACCINE SCIENCE – BVS Michel Philippart 2012 International operation and supply chain management MIB 32 may work together on two new vaccines that improve BVS sales using young managers and researchers that can drive innovations safely from suppliers to clienteles in that way reputation of the purchasing department get better that may help BVS to enter the us market.The following list presents ideas that can be subject of discussion in sequen ce to determine and shrink current corporate risk presented on the case: – Maintain an excellent relation with the duopoly LCSD and BCC chemical distributors – BVS should keep dealing and as well invest into â€Å"WildGrass NJ in order to help them to be sufficient in their production, in that way they can supply BVS as expected in lower cost. Work with the source manufacturer of chemical materials and maybe invest with him in their own line of needs. – Decentralize decision making into departments each of wish will report to the allocated manager. – Connections between â€Å"WildGrass NJ† and BVS should be combined into single responsible; Sara should be dedicated also to link the R&D department to purchasing department. Clarify the required tasks of each department In order to make supply chain more efficient, in that approach we can encourage regular meetings between heads of department. – Data Sharing between R&D and purchasing departme nt can ensure a certain level of readiness and speediness concerning ordering needed materials. – Create a new IT-software that can manage internal information interconnected between R&D and Purchasing department in order to enhance the efficiency of supply chain. Seek for new resources that can supply potential investments – Hiring new managers freshly graduated from purchasing schools, and trusted them as Sarah Managing suppliers at BVSx Successful supplier management necessitate finding consistent and competitively priced suppliers is a must to the achievement of business; however our initial focus can’t be on the accurate price especially because we are operating in pharmacology sector where quality and lead time are the main components of the purchase agreement.On the other hand in the longer term, strong relationships with biggest distributors and manufacturers with a collaborative approach (as co-investment an partnership) can have better impact on the ov erall success the supply chain management. In that approach we can focus on what we can do for suppliers rather than on what they can do to lower costs and to deliver us needed materials as expected on time . An accurate and healthy partnership can be build-up in favour of both parties.BVS ought to implement emergency strategy so that disruptive events can be managed smoothly as shortage in materials or lack in supply. Finally internal meetings between the top management should focus on several critical issues as seeking new areas for supplier improvement and discuss on how the corporation can improve relationships and ameliorate dealings between departments in order to haste a healthier chain of production. BIOLOGICAL VACCINE SCIENCE – BVS Michel Philippart 2012

Ambition Essay 11

?Ambition Nowadays, many people think ambition is antisocial, it is never a pretty prospect to ponder. But in my opinion, ambition is important and necessary for our society. Ambition is a fundamental skill of accumulating power and living a good life. It produces action. It makes choice possible. It is a narrative or context of concerns and commitments that brings forth moods of passion, assessments of situations and actions, strategies and tactics, requirements for power, and skill. What if a person does not have an ambition? A person without ambition has no commitment to take care of their future. They may want, desire or prefer a good future, but they lack commitment to do so. They do not act in the present to produce favorable consequences in the future. And to think of it, what the world will be like without ambition? The highly developed society hangs back and new invention disappears. New discovery vanishes. All of which human beings creates will never come to our life. That's an unbelievable phenomenon. So in my opinion, ambition is so important and necessary for both individuals and our society that we will never abandon falling in it. To begin with, I think if one's ambition is greater than the others, he or she will get more at last. For example, In the Three States conflicts, a famous leader named Cao Cao, whose ambition is to climb up to the summit of great rights. Through a list of methods such as absorbing some knowledgeable person makes him succeed finally. Secondly, some ambitious ideas contribute to the success of our society. If we don't dream flying like the bird, we'll never invent the plane. f we don't want to stay in the waters for a long time, we'll never make the first submarine. If we don't want to step on the moon, we'll never create the spaceship. Ambition is like a flower, whose smell is so sweet that lure people to get it. Ambition is like a hawking, whose expectation is to fly high and high to the blue sky. If a person doesn’t have ambition, his life will be dull. If a person doesn’t have ambition, his colorful world will fade. a person don't have ambition, he will achieve nothing. Someone will say, ambition may be destroy the building of modern moral society, which built by our ancestor. To the contrary, it's because of the ambition that the building could be existed. I don't think that someone is an ambitious person is wrong. In a word, I am totally agree that ambition propels our life and make our world go around. It's so important and necessary that we'll all have to stick to it if we want to make a difference.

Have the policy tensions between free trade and environmental Essay

Have the policy tensions between free trade and environmental protection been adequately resolved - Essay Example Conferences have been held around the world to try and resolve these issues. Numerous policies have been implemented with the aim of resolving the persistent conflicts between the two global issues. An adequate resolution of the two elements would be beneficial to the world in attaining global sustainable development.4 The policies that need implementation should balance these aspects especially in underdeveloped and developing nations. For these nations to achieve impressive industrialization levels in the next decade, the tensions between these two aspects need to be resolved adequately. The existing issues There exist different trades which have a direct impact on the environment. The sale of animal products, like ivory, has had a considerable impact on wild life in many African countries. The sale of these products is encouraged by the free trade, provided by the international trade regulations. There has been a growing need to protect animal which provide ivory from poaching. Th e population of rhinos and elephants continues to decline as the years go by. Laws have been passed in many countries banning the sale of ivory. Early in the 1990s, Kenya imposed a ban on ivory trade within her territory. Majority of the ivory illegally acquired in Africa found its way in Asian market through the provisions of free trade5. In many Asian countries, ivory is used in the manufacture of local medicine. The growing trade, which existed, between the African countries and their Asian counterparts was significantly hampered by the regulation. A public auction was done for ivory which had been seized in Asia. The collection gained from the auction was distributed among the countries where the ivory was thought... From the research it can be comprehended that Free trade among different nation continues to be hampered by the efforts of environmentalists to protect the environment. These protection efforts continue to mitigate the growth of free trade especially at the international level. Over the past years, environmental policies have been set up to try and control the impact of free trade on the environment. There has been a proposal by some environmentalists to create â€Å"world environmental organization† to help coordinate international policies concerning the environment. Many environmentalists continue to push for the establishment of such an organization. This has been a source of the many conflict in existence between international free trade and environment protection policies. Conferences have been held around the world to try and resolve these issues. Numerous policies have been implemented with the aim of resolving the persistent conflicts between the two global issues. An adequate resolution of the two elements would be beneficial to the world in attaining global sustainable development. The policies that need implementation should balance these aspects especially in underdeveloped and developing nations. For these nations to achieve impressive industrialization levels in the next decade, the tensions between these two aspects need to be resolved adequately. The resolution of these tensions does not lie in the existing organizations which have been put in place to regulate the two global elements. The concerns of the elements always seem to be contrary to each other.

Racism in football. final chapter Essay Example | Topics and Well Written Essays - 1250 words

Racism in football. final chapter - Essay Example We can consider anti-racist campaigns as organisations, which aim to suggest a programme whereby the public and organisers tackle racialised inequalities. The first part of the chapter will explore the various types of initiatives and discuss how effective they have been. A crucial point here is that there is no ‘real’ way of knowing how effective a campaign is or was. This is because one could interview fans to see their thoughts and attitudes throughout the years but there would still be questions raised about the reliability of the answers and the idea of how to ‘measure’ the change in attitudes. To begin with I would like to discuss ‘fanzines’ and the role of the Football Supporters Association (FSA). Fanzines are magazines, which aim to shift the idea of the football fans as ‘mobs’. These fanzines are produced independently from the football clubs and set out to raise issues about racism and football generally1 thus they can clearly be used as an anti-racist campaigning device (Back et al., 2001). The FSA is a pressure group that aims to express the opinions of supporters and its main aim is to gain an improvement in the facilities and services offered to fans as well as a legitimate way to represent all football fans. Liverpool supporters established it in 1985 and it was an organisation where supporters could talk about football in a positive way. The FSA and fanzines worked in conjunction to promote a message to the fans and the general public. The issue of racism is a complex one, especially when fans are portrayed in various fanzines as racist skinheads. According to Back et al. this image overshadows the ‘banal and the very ordinary face of racism†¦Ã¢â‚¬â„¢ (2001:188) and the racist is seen in a very narrow sense. Therefore, one weakness of these fanzines is that racist fans are constructed in a stereotypical way and a move away from these images may

Fictitious Letter to an editor Assignment Example | Topics and Well Written Essays - 250 words

Fictitious Letter to an editor - Assignment Example Other disorders include menarche or early puberty, liver disease, anorexia and bulimia eating disorders, high blood pressure, skin infections and respiratory problems. I believe that schools have a critical role in the prevention of childhood obesity. School programs can provide safe and supportive environment through practices and policies promoting healthy behaviors. Parents can prevent obesity in their children through changing the diet of the family and implementing exercise schedules. Children learn best through example and parents can take the opportunity to promote healthy lifestyles. Parents and care givers facing obesity challenges with their children can get help from several local resource information centers. One of them is Elders in Action on SW Washington Street and the Multnomah County Aging and Disability Services Department on Southwest 6th  Avenue. The resource centers are equipped with modern equipment and experienced nutrition professionals to offer appropriate

Risk Management Systems Essay Example | Topics and Well Written Essays - 750 words

Risk Management Systems - Essay Example In practice, the process can be very difficult and balancing between risks with a high probability of occurrence but lower loss versus a risk with high loss but lower probability of occurrence can often be mishandled. Intangible risk management identifies a new type of risk - a risk that has a 100% probability of occurring but is ignored by the organization due to a lack of identification ability. For example, when deficient knowledge is applied to a situation, a knowledge risk materializes. Relationship risk appears when ineffective collaboration occurs. Process-engagement risk may be an issue when ineffective operational procedures are applied. These risks directly reduce the productivity of knowledge workers, decrease cost effectiveness, profitability, service, quality, reputation, brand value, and earnings quality. Intangible risk management allows risk management to create immediate value from the identification and reduction of risks that reduce productivity. Risk management also faces difficulties in allocating resources. This is the idea of opportunity cost. Resources spent on risk management could have been spent on more profitable activities. Again, ideal risk management minimizes spending while maximizing the reduction of the negative effects of risks. In Norfolk Sentara, they have developed different programs to lessen the risks associated with diseases and they have implemented these programs efficiently that they have received recognition for their patient safety assurance. Norfolk Sentara addressed the needs and safety of their patients as if they were their own relatives. They work hard to provide the best patient care possible and also to provide treatment plans that will help alleviate the patients' pain and sickness.  Ã‚  

Analysis of Jelly Belly Candy Company Assignment

Analysis of Jelly Belly Candy Company - Assignment Example Proof-of-concept, as used in the paper refers to the necessity to proof or ascertain that a system under consideration is viable (Blount and Lamm 356). Jelly Belly management had a plan to improve their sales and marketing practices through adoption of an appropriate customer relations technological system. As a result, they acquired a CRM system but few months after its integration, the system even failed to form a viable interface with the Enterprise Resource Planning (EPR). Consequently, Jelly Belly approached Microsoft for a new CRM system. This time, they need a preliminary certainty that this new system will serve the intended purpose. Therefore, Jelly Belly consulted Webfortis to establish a proof-of-concept that the new system met all standards required for optimal performance. Jelly Belly can now manage its current customer base using information obtained from the new system. In the past, the company could lose any type of customer within their selling and purchase processes . However, the new customer relations package enables managers to identify speciality customers responsible for the voluminous purchase of their products (Blount and Lamm 357). Consequently, this new package allows sales managers to develop longer relations with speciality clients; hence reducing customer defection. As a Jelly Belly human resource manager, I would consider selecting hiring and training skilled and productive sales persons into the company’s sales team. The reason is that Jelly Belly has the requisite information on customers; hence skilled salespersons could utilize this information in improving sales through actions like direct marketing. The main reason why Jelly Belly failed in accounting for undesirable customer patterns was as a result of inefficient customer relationship culture. Jelly Belly had not employed the use of technological tools in acquiring relevant information concerning the nature of their client base. In the past, the company could lose any type of customer within their selling and purchase processes. However, the new customer relations package enables managers to identify speciality customers responsible for the voluminous purchase of their products.  

Project about History of photography Research Paper

Project about History of photography - Research Paper Example Photography is thus drawing with light. The principle of how to capture light falling on an object was known before 1800 but it wasnt until 1827 that it was practically achieved (Ingledew, 2005). The first camera was the pinhole camera (camera Obscura). The pinhole camera was used to draw images until innovates began to experiment with photosensitive material to capture images. Thomas Wedgwood treated his background with silver nitrate but the images captured were faint and could not be captured. Joseph Nicephore treated his paper with silver chloride and was able to capture negatives. The negatives took around eight hours to capture and could not be stored for a long time. Exposure to light caused the images to disappear. Louis Daguerre worked with Niece and was able to make improvements in the process of photography. Louis Daguerre reduced the exposure time to under thirty minutes and make lasting images. Louis was able to capture images on a silver plated copper sheet. The silver was polished and coated with photosensitive iodide. Images captured when this sheet was exposed to light were bathed in silver chloride to produce durable images. This process was the origin of modern photography. Over time, other media, notably Henry Fox Calotype, The Tintype by Hamilton smith, wet plate negatives invented Fredrick Scoff and dry plates all contributed largely to the evolution of photography. The invention of the flexible roll film by George Eastman revolutionized photography. The film allowed photographers to carry less equipment, allowing flexibility. The film also allowed mass production of cameras, allowing more people to own the product. The need to travel with a dark room reduced, allowing specialization in production, taking photographs and reproduction of images (Wilson, 1994). Image produced during this time were black and white. In 1935, a commercial colour film was introduced to allow users to produce color

Chinese Security Market Research Paper Example | Topics and Well Written Essays - 3000 words

Chinese Security Market - Research Paper Example In 1990 the secure exchange of Shanghai was developed and on the other hand, Chinese security market was established 10 years ago. The Chinese security market will be divided into three categories such as â€Å"foundation laying stage†, â€Å"marketization stage† and â€Å"internationalization stage†. Among these three stages, the first stage will be completed by Chinese security market (Xijun & Qiqing, 2010). In the first stage, China will e developed a primary security market and will be laid the foundation for marketization as well as internationalization. In the second stage, China will be promoted a market-oriented development with the help of innovation. The three types of innovation process will be system innovation, theory innovation, and instrument innovation. After completing the marketization stage Chinese security market will get a better scope to establish internationalization stage. It will be a challenge for the Chinese security market. Moreover, C hinese security market will be created a variety of market structure such as bond market, a stock market, and fund market. It means the Chinese security market will be depended on the variety of market structures. The regulatory system of Chinese security market will be categorized into three stages such as government regulatory, which will be created by the â€Å"China Security Regulatory Commission† along with its 36 branches. The second one is the self-disciplinary management of industry, which will be applied by the †China Securities Industry Association and Stock Exchange†.

How managemnet team cam have agood fight Essay Example | Topics and Well Written Essays - 1000 words

How managemnet team cam have agood fight - Essay Example From this perspective it was argued that from these disagreements comes a better range of opinions which as necessary to effectively operate in todays business environment. However, this conflict often becomes unproductive and it is the task of managers to keep the healthy disagreements from evolving into dysfunctional conflict. The paper highlighted that in the past, a case study was conducted on top management teams in technology based companies. Conflict was not really observed in four of the twelve companies and of the remaining companies four had effectively managed to avoid interpersonal conflict and the other four had been unsuccessful in this endeavour. The authors of the study had identified that the successful companies (That we able to separate substantive issues from interpersonal issues) had exemplified six tactics which were that they worked with more information and debated on the basis of facts, they developed multiple alternatives, they shared commonly agreed upon goals, they maintained a balanced power structure, and they were able to resolve issues without having to force consensus. As such the focus of the paper was based on delineating the strengths of these aforementioned characteristics. In regards to basing discussion on current, factual information, it is a common belief that generating more information and working with too much data is likely to increase the likelihood of conflict by providing more issues for debate. However the opposite generally held true insofar as having good data encourages people to focus on issues and not personalities. Several examples were given to highlight how this tactic held true but for a contrary argument it was postulated by the authors that in scenarios where there is a absence of quality information people tend to argue over issues of opinion (Which is a foundation to interpersonal conflict). By avoiding scenarios where management is forced

1980 African American Education Essay Example for Free

1980 African American Education Essay *In 1988, the enrollment of black men declined, while it increased for women. There were 179,000 black women in college, then black men. Percentage of highs school graduates going to college 1960-1970: Males exceeded women 1980s: women overtake men and never lost the lead Popular concentration in education in the 1980s 1981: business and management were the most popular of all black bachelors degree recipients. 13,325 blacks earned a bachelors degree in business and management (40% earned in historically black colleges). See more: Old Age Problem essay The Black and White Gap The average scores of black students have remained well below those of whites, and at age 17, the reading achievement of black students was lower last year than it was in 1988Ââ€"a depressing reversal of the gains made over the previous two decades, Michael T. Nettles, the vice chairman of the National Assessment Governing Board, said at a press conference held here late last month to release the results. The independent panel oversees National Assessment of Educational Progress (NAEP). In just about every age group and in every subject, the test-score gap between white and African-American students has grown since 1986, reversing a trend in which the discrepancies decreased from the time the exams were first given in 1969, 1971, and 1973. Since the mid-1980s, gaps in several subjects and age groups have grown by statistically significant amounts. Resegregation occurring again Studies finds the causes for resegregation stemming from a number of social and political factors: a series of court rulings beginning in the late 1980s that reversed many of the desegregation orders, the growing isolation of whites in suburban schools, and the increasing segregation of blacks and Hispanics in suburban schools. Study suggest that students do better with same race teachers. Both black and white children score higher on mathematics and reading tests when their teachers are the same race as they are, a study of 6,000 Tennessee schoolchildren suggests.

Employment Communication Essay Example for Free

Employment Communication Essay Employment communication is the communication between employees in an organization which is said to be the most essential aspect that should be put into consideration for a better coordination among the taskforces within an organization, this means that the employees are put in a position to communicate with their employers either in a formal way or informal way to pass information. Through this the employees are enabled to express their grievances, health matters, working environment and legal matters through communication to their employers. A healthy and supportive work environment is found to be the most crucial factor in creating robust employment relationships. Discussion Individuals with strong employment relationships tend to have helpful and friendly co-workers, interesting work, assess their workplace as both healthy and safe, are supported in balancing work with their personal life, and have reasonable job demands. High levels of employee trust and commitment are linked to perceptions that their employer cares about them. If the employees are not satisfied with these aspects then they can call for a meeting with the managerial personnel and this is said to be a formal way of communicating with the authority. (Palmer and Akin, 2006) Communication is also used in the delivering of the resources needed to do the job well this can be done through the provision of training, equipment and information thus indicating to employees the firm’s commitment to employees needs who therefore required to accomplish their tasks. Resources are also likely to make workloads more manageable and enable workers to be more productive in their duties. Through training one can communicate to the employees on what is expected to be done to accomplish their tasks and the policies required to accomplish all tasks. (Dale, 2001) Employment relationships clearly matter for individuals and employers. The strong employment relationships positively influence job satisfaction, skill use and development, workplace morale, and worker absenteeism. In general, strong employment relationships contribute to the quality of work life and the performance of the organization to be of high esteem. On the other hand, perceived problems with pay and job security are more important influences on willingness to work effectively than it is for the strength of employment relationships (Palmer and Akin, 2006) Strong employment communication is associated with the more effective use of human resources and skills. The employees who have strong employment communication have more opportunities in their job to develop and use their skills and abilities in a free environment that they have ways of expressing their thoughts and feelings. This supports the creation of human capital that is so important for both individual well being and healthy organizations goals. . (Yeung, 1997) In this case we find that this communication is usually affected by many factors such as the organizational change which is said to may affect the employees negatively bringing up informal way of expressing their disapproval. Downsizing and restructuring are associated with reduced levels of trust, commitment, communications and worker influence. The employees may down their tools in protest or may also resist change through strike. The changes should be effectively communicated before they are put in place so that the employees are not caught unaware of the changes being effected. Employers or the authority should take charge to convince the employers on the benefits the changes will put in place from the existing organization structure, policies and procedures. (Yeung, 1997) Conclusion There are several ways to address this communication problems being experienced between the employers and employees, but first we have to create an employment relationship that addresses this issues. Employment relationships must be created so that communication is enhanced. The strength of employment relationships matters for individuals. This puts trust, commitment, communication and influence on their list of job selection criteria hence there is not much that individual workers can do short of changing employers or becoming self employed to improve their work environment. Those employees in weak employment relationships desire better communication fairness, respect, recognition, and a more supportive work environment. They also need more opportunities for meaningful input and participation. These are the issues they want employers to address first. The employers have no doubt that creating a supportive and healthy work environment nurtures positive employment relationships. This entails looking into the physical, social and psychological aspects of the workplace everything from workloads to respect and the resources needed to do an effective job. The most important issue is how the work is organized. Trust is associated with restructuring and downsizing also low levels of commitment. Most workplaces are organized to give more scope for participation so as to have stronger employment relationships. The content of the job is also an important issue especially providing skilled and interesting tasks so that the goals of the organization can be effectively communicated. Policies and measures should be put in place to address this communication issues so that the employee’s grievances or conditions can be addresses at ease. With policies the employee’s issues will certainly reach to their employers who will know how to address them than going to extreme reactions like calling for strikes or the workers having to lay down tools. The strict consequences or measures put in place will also prevent them from resolving the issues in a violent way but do it in a formal way. For example employees may face a sack from work if he goes contrary to this ways of addressing the issues. A relational perspective on work points toward the goal of creating cohesive, prosperous, and personally supportive workplaces and communities through effective communication means. We can therefore conclude that defining characteristics of a good job, the qualities of trust, commitment, communication and influence is important means for employment relationship between the employer and his employee. Thus both formal and informal ways should be set up to ease communication and flow of information in employment is an organization or business.

Ethical Egoism And Virtue Ethics Philosophy Essay

Ethical Egoism And Virtue Ethics Philosophy Essay Ethical Egoism minds the interests which one takes within them but not ones wishes. Self interest is necessary in the sense that, it is not good to always better oneself but just to be true to you. The things that somebody commits towards their satisfaction should not negatively affect the third person. My support for Ethical Egoism is that one does basically what is right to him/her, but in beneficial or neutral senses only when turns out to what others around might not gain. There are three formulations of ethical Egoism universal, individual and personal. Individual Ethical Egoist argues that all individuals ought to do what benefits them. Personal ethical egoist says that some one ought to act by his/her own self interest, only that he makes no claim concerning what any body else supposed to do. The universal ethical egoist claims that everybody is ought to act in means that are in their own interest. I believe that it is quite good to move out and earn then get what you want, im prove yourself and just be happy. On the notion of invading other persons happiness I decline on that. Virtue ethics illustrates the character of moral agent as the steering for the ethical behavior, rather than consequentialism or deontology which derives wrongness or rightness as the result of the act but not the character. For example in the case involving an individual making a lie, a virtue ethicist focuses less on lying an d instead considers the decision to tell a lie or even not tell the lie mentioned pertaining moral behavior and ones character. Thus lying will be handled on case-by-case basis depending on factors like group benefit, personal benefit and the lie intentions (that is whether they were malevolent or benevolent). Virtue ethicist emphasizes on the grounds that helping others is charitable or benevolent. Virtue ethics is both new and old approach to ethics. It was regarded as to be emphasizing on a few interesting points like the character and motives of moral agents that utilitarian and deontologists could incorporate in to their approaches. Deontological theories are duty based; morality based on deontologists involves the fulfillment of duties and moral obligations. According to the deontological tradition, duties involve absolute moral rules obeying. Thus for a human being to uphold a law or rule they are required morally to do or not to do certain activities/acts. The wrongness or rightness of moral rule is independent determined of how pleasure or happiness was distributed as the outcome of not abiding or abiding by the rule. In real life situations our duties towards others doesnt necessarily decrease pain or increase pleasure. In America around nineteenth-century the anti-slavery movement members had views that slavery was wrong, despite the fact that slave holders benefited from it economically. The Deontologist views are that if American government conducts cost benefit analysis of slavery and directs it made more pleasure in community than pain, still it must be wrong. An extreme utilitarian argues that rules are simply rules we use to avoid figuring possible judgments of our actions. Utilitariasm remarkably have the tendency of haunting those of us who finds it difficult to believe in it. It is our feeling forever that it is ought to be right, though our insisting of it being wrong. Something steers us towards utilitarianism, consequentialism is what makes utilitarianism radically wrong. Self control is the ability to control ones behavior, emotions and desires in order gain on a latter date. Self control is related to the pressure subjected to an individual. The person might be in good pressure; when a person is in a competitive, non-prejudicial and non-judgmental environment, the person may desire to feel like those surrounding him. An individual may become inspired and motivated and thus gains self control. When an individual experiences bad pressure he/she is in prejudicial and judgmental environment and there lacks competition, the individual may become unmotivated and depressed thus losing the self control. When No Pressure the person is free, can do what may feel, there is no competition thus self control depends on the feelings of the individual. An individual might happen to be motivated or less motivated depending on the urgency of the undertakings. The importance of self control triggers choosing, and then persevere with behavior, thought and actions which results to success and improvements. It gives the inner strength and power to overcoming, addictions, laziness procrastination thus following through whatever you do. Self control leads to self esteem, self confidence and inner strength, also to happiness and satisfaction. Low self control people are unable to delay gratification, for people focus is on the present. The seven year old boy in Australia was to be crowned a king of low self esteem. Early one morning, the boy secretly went in the house of the reptiles and began killing them. The boy then took a lizard and killed it and mounted on the fence to give it to others as food. The theory of low self-control is depicted by this behavior. The seven year kid suggested that the beginning of such behavior is early. The action of the boy was without any thought about the outcomes his behavior would bring. The security cameras featured him smiling while killing the animals. The boy never showed a sense of empathy for the zoo neither the animals keepers taking lots of risks. The boy not only managed to dive past the security system but still climbed over the fence to have a closer look at the crocodile meantime endangering his little flesh. The boys behavior proposes that his parents are particularly ineffective. The parents of great concern can not allow the little young to go missing for such extended period of time without eyeing them. According to low-self esteem theory there were higher expectations about the boy continuing with such low self-control behaviors from childhood then to adolescence and then into adulthood probably tuning from harming animals to harming people. Most likely the boy wont be feeding people to crocodiles. Self control theory predictions can be a lengthy criminal record. Sociologists made this approach as a criminal behavior; psychologists have been studying development of similar theories for several years just before self control theory. Immediate gratification, impulsivity, risk-taking are very well established concepts in the bases of psychological accounts of deviance and crime. Low self-control manifests in a quite different ways. People showing low self-control can not delay gratification; they do such simply because they are focused on the present. Is just like they want it now, thus it results to people of low self control acting impulsively.

Water Biomes :: Environment Ecology

Water Biomes Marshland is covered with grasses, reeds, sedges, and cattails. These plants all have their roots in soil covered or saturated with water and its leaves held above water.Marshes may be freshwater or salt. Freshwater marshes develop along the shallow edges of lakes and slow-moving rivers, forming when ponds and lakes become filled with sediment. Salt marshes occur on coastal tidal flats. Inland salt marshes occupy the edges of lakes. They affect the supply of nutrients, the movement of water, and the type and deposition of sediment.   Ã‚  Ã‚  Ã‚  Ã‚  Salt marshes are best developed on the Atlantic coasts of North America and Europe. In eastern North America the low marsh is dominated by a single species, salt-marsh cordgrass. The high marsh consists of a short cordgrass called hay, spike grass, and glasswort. Glasswort is the dominant plant of Pacific Coast salt marshes.   Ã‚  Ã‚  Ã‚  Ã‚  Freshwater marshes provide nesting and wintering habitats for waterfowl and shorebirds, muskrats, frogs, and many aquatic insects. Salt marshes are wintering grounds for snow geese and ducks, a nesting habitat for herons and rails, and a source of nutrients for estuarine waters. Marshes are important in flood control, in sustaining high-water tables, and as settling basins to reduce pollution downstream. Despite their great environmental value, marshes are continually being destroyed by drainage and filling.   Ã‚  Ã‚  Ã‚  Ã‚  Marine Life, plants and animals of the sea, from the high-tide mark along the shore to the depths of the ocean. These organisms fall into three major groups: the benthos, plants such as kelp and animals such as brittle stars that live on or depend on the bottom; the nekton, swimming animals such as fishes and whales that move independently of water currents; and plankton, various small to microscopic organisms that are carried along by the currents.   Ã‚  Ã‚  Ã‚  Ã‚  Shore Life, the essentially marine organisms that inhabit the region bounded on one side by the height of the extreme high tide and on the other by the height of the extreme low tide. Within these boundaries organisms face a severe environment imposed by the rise and fall of tides. For up to half of a 24-hour period, the environment is marine; the rest of the time it is exposed, with terrestrial extremes in temperature and the drying effects of wind and sun.   Ã‚  Ã‚  Ã‚  Ã‚  Life on rocky shores, best developed on northern coasts, is separated into distinct zones that reflect the length of time each zone is exposed. At the highest position on the rocks is the black zone, marked by blue-green algae. This transition area between land and the marine environment is flooded only during the high spring. Below the black zone lies the white zone, where

Comparing Two Magazines Essay -- Compare and Contrast

Comparing Two Magazines For my compare and contrast essay, I have decided to compare two magazines in the financial and business world of entrepreneurs. The name of the first magazine is † Small business opportunities† and the second magazine is â€Å"Entrepreneurs – Be your own boss† The theme of the first magazine is to highlight, how and what type of businesses to start and make money without putting in much of the hard work. The very first page of the magazine shows an absolute image of the man and women dressed up with lots of money and a road of success. The magazine rapidity claims† Sure ways to make money†. It seems like editor is personally involved in guaranteeing the success of the business with highlighting text displaying â€Å"Make $40 Million with eco-friendly herbs and sprouts† or â€Å"Make 15 million in the first year with Dollar Varity stores† As I am turning and reading pages more and more, I realize that this magazine is not meant to show issues, techniques, pros and cons of starting up a business but it is more like infomercials showing the top returns one can reap from his investments. The magazine forces me to realize that I am missing a essential experience in my life by not starting up the business. The magazine displays beautiful color and picture schemes. The magazine also highlights few of the success stories of the entrepreneurs. Overall this magazine makes business as a seamless transition of normal day today activity to a profit generating machine, ...

The Black Panther Tank Battalion Essay -- essays research papers

The 'Black Panther' Tank Battalion The 761st 'Black Panther' Tank Battalion was the first African-American armored unit to see combat. Before and during mobilization for World War II, officials in Washington, D.C., debated whether or not African-American soldiers should be used in armored units. Many military men and politicians believed that blacks did not have the brains, quickness or moral stamina to fight in a war. Referring to his World War I experiences, Colonel James A. Moss, commander of the 367th Infantry Regiment, 92nd Division, stated, "As fighting troops, the Negro must be rated as second-class material, this primarily to his inferior intelligence and lack of mental and moral qualities." Colonel Perry L. Miles, commander of the 371st Infantry Regiment, 93rd Division, voiced a similar opinion: "In a future war, the main use of the Negro should be in labor organizations." General George S. Patton, Jr., in a letter to his wife, wrote that "a colored soldier cannot think fast enough to fight in armor." The armed forces embraced these beliefs even though African Americans had fought with courage and distinction in the Revolutionary War and every other war and conflict ever waged by the United States. They overlooked the fact that four regiments of the 93rd Division had served with the French during World War I and that the French government had awarded the coveted Croix de Guerre to three of the four regiments and to a company of the fourth, as well as to the 1st Battalion, 367th Infantry Regiment, 92nd Division. Lieutenant General Leslie J. McNair, chief of the U.S. Army ground forces, was the main proponent of allowing African Americans to serve in armored units. He believed his nation could ill afford to exclude such a potentially important source of manpower. The black press, the National Association for the Advancement of Colored People, and the Congress of Racial Equality also placed increasing pressure on the War Department and President Franklin D. Roosevelt's administration to allow black soldiers to serve on an equal footing with white soldiers. In the summer of 1940, Congress passed into law the Selective Training and Service Act, which said, "In the selection and training of men under this act, there shall be no discrimination against any person on account of race and color." In October, howeve... ...17th Airborne Division. Assigned at various times to the Third, Seventh and Ninth armies, the Black Panthers fought major engagements in six European countries and participated in four major Allied campaigns. During that time, the unit inflicted 130,000 casualties on the German army and captured, destroyed or aided in the liberation of more than 30 towns, several concentration camps, four airfields, three ammunition supply dumps, 461 wheeled vehicles, 34 tanks, 113 large guns, and thousands of individual and crew-served weapons. This was accomplished in spite of extremely adverse weather conditions, difficult terrain not suited to armor, heavily fortified enemy positions, extreme shortages of replacement personnel and equipment, an overall casualty rate approaching 50 percent and the loss of 71 tanks. In 1978--33 years after the end of World War II--the 761st Tank Battalion received a Presidential Unit Citation. In 1997, 53 years after giving his life on the battlefield, Sergeant Ruben Rivers was posthumously awarded the Medal of Honor. The motto of the 761st Tank Battalion has always been "Come Out Fighting." In World War II, that is exactly what the Black Panthers did.

Cement Industry Essay

In today’s world of rapidly increasing competition, firms are selling goods and services through a variety of direct and indirect channels. In mass advertising, marketers are exploring new forms of communication, such as experimental, entertainment and viral marketing. Creative Advertising is the means to break clutter in such new forms – it helps Differentiation, Recognition, Recall and Persuasion in an effective manner. Creativity in advertising involves disciplined thinking and requires the creative person to think differently within specific constraints. The advertisement project is a complex exercise that that consumes a lot of effort, cost and time from different experts in the team which requires every part of the project process to be well-studied, documented and well planned. A lot of research needs to get conducted about the audience, product and media of the advertisement. Increasing sales is not the only goal of the advertising decision and could also involve introducing a new product, delivering the product message, etc. The most important aspect of the creative advertising process is the idea and the creative concept. Advertisers use different ways of thinking via several types of creative strategies to promote publicity, public relations, personal selling and sales promotion. One such creative advertisement campaign is the Vodafone’s ZooZoo ads which caught the fancy of the consumers and helped the company develop its own entity in a splendid and innovative manner. The advertising landscape has experienced dramatic change over the past several years and as the advertising medium gradually shifts to the digital platform, agencies are finding new ways to connect with the customers and build their brands. This media confluence is one of the foremost challenges of creative advertising as the advertisers have to reinvent the mass message model, help consumers tell stories, play in an evolving arena and develop talent with creative vision. INTRODUCTION Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising also has a history of being considered a one-way form of marketing communication where the message receiver is not in position to immediately respond to the message. In fact, it is expected that over the next 10-20 years advertising will move away from a one-way communication model and become one that is highly interactive. Another characteristic that may change as advertising evolves is the view that advertising does not stimulate immediate demand for the product advertised. That is, customers cannot quickly purchase a product they see advertised. But as more media outlets allow customers to interact with the messages being delivered the ability of advertising to quickly stimulate demand will improve. It is estimated that worldwide spending on advertising exceeds (US) $400 billion. This level of spending supports thousands of companies and millions of jobs. In fact, in many countries most media outlets, such as television, radio and newspapers, would not be in business without revenue generated through the sale of advertising. Most organizations, large and small, that rely on marketing to create customer interest are engaged in consistent use of advertising to help meet marketing objectives. However not every advertisement achieves its objective as the consumer is subjected to innumerable ads daily in newspapers, television, billboards, websites, etc. Therefore those Ads which catch customer’s attention have something unique which makes then interesting and unforgettable. The majority of copywriters agree that creativity is extremely important in ads and it usually works more effectively in catching the interest of people/customer than all other techniques put together. The originality of the idea or ad makes it more recognizable and is able to beat the competition. Creativity is the marriage of imagination and execution, thinking and doing. Creativity in the context of today’s world is underpinned by the fact that almost anything is possible given technology and platform advances. Technology is changing behavior, but ideas and how we tell the stories are everything – this is how we influence behavior. It’s about the idea and the story, not simply the devices or technologies, which create great and enduring ideas and are the hallmark of Creative Advertisements. ABOUT ADVERTISING Definition of Advertising: Advertising is defined differently by different authorities and the institutions dealing with the subject of advertising. The American Marketing Association defines advertising as â€Å"the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.† Purpose of Advertising: Through advertising, one can disseminate the message very effectively. Within few seconds the message can be disseminated to masses. The basic purpose of advertising for commercial advertisers is to identify and differentiate one product from another in order to persuade the consumer to buy that product in preference to another. Non-commercial advertisers (political parties, interest groups, religious organizations and governmental agencies) use advertising to educate people for their cause. Major Decisions before committing for any advertising campaign: Like other area of marketing management, decision-making is necessary in advertising. This relates to 5Ms – mission, money, message, media and measurement. Mission: What are the advertisement objectives? Decision in regard to mission is a basic one as other decisions are to be adjusted as per the mission or objective or purpose of advertising decided. It can be: Introduction of new product or service, or information about new features, repositioning of the brand or just reminder campaigns etc. Money: How much money to be spent. Advertising is costly and companies have to spend billions of dollars for this purpose. Advertising objectives determine the required budget. Message: What is the message to be sent? Positive results depend on message. It should be attractive and meaningful. It’s the job of the creative copywriters and artists. Message can be communicated by written words, pictures, slogans and so on. Media: What kind of media to be used. Selection of media depends upon cost, coverage, effectiveness and budget in hand. Wrong decision on media may make advertising ineffective and money spent will be wasted. The steps here are deciding on desired Reach, Frequency and Impact. Measure: How are the results to be determined? Evaluation of advertisement in order to judge its effectiveness. The post advertising sale is one major consideration. The other consideration is visibility of the advertisement. Steps involved in influencing customer decision: There is a very famous principle in ad world called as AIDA principle, which describes the steps that a prospective customer goes through before deciding to buy. AIDA stands for A- Awareness, I- Interest, D- desire and A- Action. Awareness – Ad should surprise the customer. Interest – This is usually where benefit phrases come heavily into play. Desire – Third step, customer realizes that product is good and beneficial. Action- The fourth stage occurs when the prospect decides to take Action and become a customer. HISTORY OF ADVERTISING History of ads can be traced back to 3000-4000 BC. There are signs that Romans used to announce gladiator fights by painting on the walls. Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Active advertising in print media started in late 19th century. 20th century has witnessed evolution of advertising through various media. The concept of creativity in advertising was not discussed much until the 1960s, when a sea change in the way of producing advertising transformed the field forever. The central feature of this Creative Revolution was that creativity came to be valued over the formulas and research that previously drove the production of ads. Creative teams, a mainstay of nearly all agencies since the 1960s, did not exist prior to that time. The reigning paradigm was reason the why advertising that spoke to consumers in terms of unique selling propositions (USPs). The Creative Revolution changed not only the ground rules for making advertising, but also the kinds of people who were recruited into the business. The preeminence of creativity over formulaic advertising was strongly articulated and the effect was to place creativity before the other services of an advertising agency – market research, media analysis, and other support functions. CREATIVE ADVERTISING To really stand out in the crowd, an ad concept has to be really out of the box, something that intrigues an audience or at least make them look twice. There is no second chance at making a good first impression. With both online and offline advertising you only have seconds to catch the attention of your consumers. If that doesn’t happen, your ad campaign is considered a failure. Today’s advertising message must be better planned, more imaginative, more entertaining and more rewarding to customers. Inclusion of creative ideas (original, novel, out of box and useful ideas) in the ad campaign is called creative advertising. Creative advertisements are made not only to sell the product but to entertain the target audience. Creativity in advertising does not arise in a vacuum; it requires a certain degree of both general knowledge and field-specific knowledge. This is clearly true if we think of creativity as a form of innovation – we cannot know what is novel without a sense of what is already known in any area. The ad’s impact depends not only on what it says, but often more important, how it says it – execution is decisive and this is the crux of Creative Advertising. TYPES OF CREATIVE STRATEGIES Creative Strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. Creative Strategies promote publicity, public relations, personal and sales promotion. Creative strategies are divided into three basic forms: Weak Strategies: Generic and Pre-emptive strategies describe the two weakest forms of advertising that were most popular through the 1940s. A generic strategy gives a product attribution. Consumers aren’t learning anything new about the product. It enhances the product in no other way. A pre-emptive strategy is a form of advertising that makes a generic claim stronger. Middle Strength Strategies: Unique positioning and Brand Image are the two types. This proves that something about your product is truly unique. This is commonly found when producers take an average product and add a new, unique element to it. In brand image, an advertiser is not trying to create rational thinking. This type of advertising strives to create emotion and give a brand a personality. A common way of doing this is by using a celebrity as a spokesperson. Strong Strategies: Affective and resonance advertising are the two types. Making people feel really good about a product is called affective advertising. This is difficult to do, but often humor and an honest character can make affective advertising possible. Resonance advertising is a way of identifying with consumers. If an advertiser can create a campaign that certain target markets identify with, then resonance advertising has been achieved. FUNDAMENTALS OF CREATIVE ADVERTISING The Fundamentals of Creative Advertising provides an understanding of how to create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Market research underpins virtually all of the decisions made at the campaign planning stage. Through market research both the client and the agency are better able to understand the marketplace, identify and profile the target audience, test their creative ideas, choose the most appropriate media form and, finally, evaluate the success of the campaign. The client will normally provide basic and initial research about the target market and audience in the client brief, which is then supplemented by research undertaken by the agency. Having received the brief from the client, the creative ad team must now take all the knowledge that they have and use it to develop a campaign that will meet the requirements of the brief. They need to look closely at all the information they have been given and understand what it really means. The creative ad team must also identify any gaps in their knowledge that can be filled through market research. The Creative Brief: Role of the brief: A creative ad team will transform a client brief into a creative brief. Together they will develop an advertising strategy based on the information supplied in the client brief and the supplementary research undertaken. The campaign strategy is then articulated in the creative brief, which is approved by the client. Developing the brief: Before the creative brief can be formulated, the objectives of the advertising campaign have to be identified, together with a strategy for achieving those objectives. It is important to remember that the advertising medium itself is only one part of the communication strategy, which in turn is part of the overall marketing strategy. As such, the broader marketing strategy has to be considered before the creative brief can be formulated. The Creative Concept: The creative team: At the heart of every successful advertising campaign is the creative concept. The task of having an original concept, and a range of ideas allied to this concept, is in the hands of the creative team. The best creative teams have the capacity to be both original and fluent when it comes to generating such ideas. In other words, it is not just about having a novel idea†¦it’s about having lots of them! Research and Familiarization: The way the creative brief is written and its content can be an important trigger for your ideas and will also provide an important point of focus in terms of advertising objectives; who you are talking to, what you want to say to them, and how you want them to respond. For this reason it is best to keep referring back to the brief every so often during the creative process to make sure that you are staying on track. Idea Generation (Ideation): The secret to having good ideas is to have lots of ideas to choose from. The more ideas, the greater the chance, that there will be few ‘winners’ among them. Quantity equals quality, so don’t hold back and pre-judge your ideas, just have lots of them – the wilder the better! Wild ideas may be unusable in their raw state, but they can provide a springboard to a better idea as they can help you to see things from a different perspective. Once the basic campaign concept for the advertisement has been formulated and agreed by the client, it’s down to the creative team to coordinate its execution. In traditional creative partnerships, the copywriter will write any body copy so that the message is conveyed in a punchy and memorable way, using the correct tone of voice to evoke the right mood or provoke the desired reaction. The art director will be responsible for ‘crafting’ the advertisements – making sure that they look visually strong and have a consistency of layout and composition across the campaign. Crucially, they must also exude and reflect the brand values. EXAMPLE OF A CREATIVE ADVERTISING CAMPAIGN Creative ad campaigns instill a sense of awe and marvel in the people they target. They cause us to stand back and wonder, â€Å"How did the brand even come up with that?† When a brand gets an ad campaign right, they stand out amongst the myriad of typical, hackneyed, and lackluster ads that bombard us daily. Just like the Vodafone ZooZoo ads. Vodafone is known for its unique advertisement campaign such as pug, happy to help service and the â€Å"ZooZoo† advertisement campaign. As Vodafone was a new brand in India, it had a challenging task to develop its own entity. The previous name of this Indian company was associated with a pug. Vodafone decided to come with a new persona for itself, so the people of the country can associate it with the company. The company came with a brilliant persona for itself, which was very apt for it, The â€Å"ZooZoo†. With 25 such commercials planned, releasing one a day, to sustain interest till the end of the IPL SEASON 2.HaritNagpal, chief marketing officer, Vodafone India explains, â€Å"†¦the brand was in need of an idea that would work doubly hard, as it was planning to spend some four months’ worth of marketing monies in one month†¦Ã¢â‚¬  ZooZoo are advertisement characters promoted by Vodafone during the Indian Premier League Season 2. O&M experimented with several characters and finally â€Å"ZooZoo† was born as a completely Indian concept. The name had to be catchy, funny and memorable, though the name actually never pops up in any of the communication. Zoozoos are white creatures with ballooned bodies and egg heads who were used to promote various value added services of Vodafone. Each ad used a story which was enacted by the Zoozoos. These ads though look animated are actually real humans in the ZooZoo costumes. The ZooZoo advertisements were created in South Africa by Ogilvy & Mather, an international advertising, marketing, and public relations agency and Nirvana Films. Ogilvy &Mather were asked by Vodafone to create a series of 3D advertisements which could be aired each day during the IPL Season 2. They spent near Rs. 30 million to make these advertisements. The campaign created the buzz both in the traditional media as well as in social networking sites like Face book and Twitter and video sharing website, YouTube. Zoozoos are part of a unique and innovative advertisement strategy aimed at outdoing the strategies of Vodafone’s competitors. By the means of ZooZoo, Vodafone has tried to represent an image of the urban common man who is the main drive force behind the increased usage of telecom & VAS services in the tele-communication industry. Through ZooZoo characters they have tried to showcase how the various offers by Vodafone can be useful for an urban common man. What Vodafone did was they projected the usage of their VAS services through various advertisements based on different themes as per the product (VAS) that they were offering. The various services offered by Vodafone such as chota recharge, group SMS service, busy alert service, fashion tips, recharge anywhere, bhakti songs, stock alert, voice SMS etc were shown to the viewers not by normal advertisement ways but through some funny & catchy ZooZoo ads which were successful in immediately drawing the attention of urban population including all age groups. Each of the advertisement was specific to one particular VAS service & revolved around the same to make the customer understand the service. Because of the uniqueness & attractiveness of these Zoozoos, Vodafone was able to draw the attention of the audiences quickly towards these ads which became soon very popular & thus the VAS offered by Vodafone. The success of ZooZoo is the success of minimalism and simplicity. As a part of a unique and innovative advertisement strategy which was being tried for the first time in India, the ZooZoo also generated tremendous mass appeal through the internet. The ZooZoo campaign has been able to generate a lot of curiosity among the viewers. The fan club of ZooZoo touched to several million and various interactive quizzes came up in these days as evident in the wallpapers and screensavers in the cell phones. All these transformed into a great viral marketing event. Another important advantage is that it involves very low cost in the implementation of the ZooZoo campaign and this amount as compared with the benefits it generated was infinitesimal. There is no celebrity required as a brand ambassador, unlike the campaigns being run by its competitors like Airtel and Idea, which resulted in a dual advantage. ZooZoo advertisements helped Vodafone increase its customer base by 3.8 % in the 1st quarter of 2010. The reason behind the Zoozoos becoming so famous is its familiarity with the cartoons which people used to watch as kids and invokes pleasant memories and fantastical world people used to live as children. It also does not produce bias of any kind (class, creed, religion etc) and hence this advertising strategy of Vodafone has been able to capture the imagination of millions across the country. The ad campaigns have given Vodafone a new look that will go a long way in further improving its brand image. The commercials have hit the Indian market like storm and will now probably go into history as one of the most brilliant advertising idea for the industry and the results it achieved are instructive for marketers and advertising agencies. Vodafone has benefited immensely from this campaign as the Zoozoos have become a brand in themselves. The creativity in the advertisement campaign caught the attention and fancy of the consumers, aroused curiosity, told stories and made people retell the story. In their remarks about the brand, the campaign achieved a remarkable success. We are all familiar with the standard measures of advertising effectiveness — memorability, message comprehension, persuasion and likeability. However, getting people to talk and discuss the advertising gives it a multiplier effect that helps to reach and impact more people than before. As the media gets more cluttered and expensive and viewers get cynical about the message, there is a need for advertising to be spoken about to make the brand and it’s messaging more impactful. It is not just traditional 360 degrees integrated communication by using multiple media to bombard the consumers with the message. Rather effective advertisement is all about developing creative content that naturally lends itself into being talked about and thus gets present in multiple media. CREATIVE ADVERTISING IN DIGITAL WORLD As consumers spend more time online, they have more control over traditional advertising vehicles, and chose to create and share their own content. As a result, some advertisers are evolving to a confluence culture where traditional methods of work must adapt to embrace the new reality of interactive content, emerging media, and production/consumption methods. Confluence culture thus suggests that agencies as units and the advertising profession as a whole face numerous challenges to their traditional ways of operation as they grow and morph and react to cultural shifts, particularly when it comes to creativity and ideas. Interactive creativity is built around engagement, and it recognizes that people are inherently social and look to create and maintain relations not only with other people but also with brands. Brand stories, both in traditional media and online, provide ways for advertisers to engage consumers more deeply with their brands. An engagement perspective changes the view of a brand from a transactional perspective, in which a brand addresses a transient need, to an interactional perspective, by which the brand story becomes part of a person’s own story about him or herself. The act of consuming media online has become synonymous with the act of producing media. Many online users are not content with accessing and viewing or listening to content from established sources; rather, they want to interact with message content by adding to it or repurposing it for new and different uses. Some traditionally closed models of information distribution (e.g., Web pages) therefore have given way to new, open models. These new systems, including the social media sites Facebook, MySpace, and YouTube, enable consumers to distribute content that they create. Interactive creativity therefore involves providing consumers with the tools they need to be creative themselves. To promote its new line of coffees, McDonald’s developed a site where visitors could create their own coffee ring snowflakes. On the CNN site, consumers can select news headlines to make into t-shirts, branded with the CNN logo. In each of these settings, the brand becomes the base for the creative product, and the time spent on the sites during the creation process allows brand registration to occur. Participation suggests that brand stories actually are created and disseminated in a partnership between advertiser and consumer. Leaders in the confluence culture will be those creative strategists who have an understanding of all aspects of the advertising process and use creative skills to solve brand problems. These individuals-nimble, digital, and prepared for new challenges will be able to consider the stories people tell, craft resonant brand narratives, and help clients use these stories to connect people to brands in new and exciting ways. Agencies embracing the creative strategist approach will be poised to provide outstanding messages for clients, protect against economic downturns as clients embrace the value of such messages, and find even more innovative ways to communicate. CONCLUSION Creative Advertising comes with its own set of challenges, particularly when it comes to harnessing the power of creativity so that the message gets conveyed in an appropriate manner keeping the holistic vision of the brand into context. The real success of an ad campaign for its creativity can be measured by evaluating the sophistication level of below parameters: * Time and Space consumed * Superiority over competition * Distinguish Products * Influence customers * Was it Eye Catchy * Relate with the Values of Target Audiences Advertising is an exciting field and the industry is constantly changing to provide new challenges and creative problems to solve. The true test of creativity is the ability to adapt to change, and consistently find new and original solutions. Advertising is likely to play a crucial role in marketing products and services for the foreseeable future, but the opportunities offered by new technology and media provide a much broader canvas for advertisers and creative teams. REFERENCES 1. Marketing Management – Kotler, Keller, Koshy, Jha 2. Advertising in Rural India: Language, Marketing Communication, and Consumerism – Bhatia 3. What is Advertising? Advertising & Society Review 6, no. 3 (2005) 4. The fundamentals of Creative Advertising by Ken Burtenshaw, Nick Mahon & Caronine Banfot 5. Inclusive Branding by Klaus Schmidt & Chris Ludlon. 6. Zenith International Journal of Business Economics & Research 7. Rediff.com Business – The Magic of the Zoozoos 8. Wikipedia – Creative Strategies

Causality and Effect

perk up AND erect ESSAY A nonher common prescribe of organizing an expatriate witness is by hand and picture. In a shake up and feat testify, you argue the reasons for something, and then(prenominal) you contend the declarations. consume and act es put forwards argon concerned with why things take on ( bring ins) and what exits as a government issue (personal takingss). It is a common method of organizing and hold forthing ideas. The succeeding(a) atomic good turn 18 casefuls of typical ca delectation and core judge roots * motives and tack togethers of computer revolution * lay downs and core groups of global warming * bears for the popularity of fast nourish breakforcet stay putaurants * Reasons for the profit in inflation make of illiteracy * Technologys sum on forgiving freedom and contentment In incident, endeavour and effect (which offer in like manner be c anyed reasons and tops) is one of the about use forms of organizatio n in faculty component writing. STEPS IN WRITING take a leak AND EFFECT ESSAYS 1. Distinguish between coif and effect. To de edgeine causes, ask Why did this happen? To identify cause, ask What happened because of this? The pursuit is an example of one cause producing one effect Cause You be out of blow out. gist Your car wont pay off. Some clips, umpteen a(prenominal) causes contri scarcelye to a single effect or many set up whitethorn go forth from a single cause.The following be examples Causes Liked business in gritty school Salaries in the case are eminent capture an auntie who is an accountant Am good with song strength Choose to major in accounting Cause Reduce depart hours fixs Less income Employer is irritated to a great extent(prenominal) time to study to a greater extent(prenominal) time for family and friends However, most situations are more complicated. The following is an example of a image reception Thinking about friendforgot to d ebase shootercar wouldnt startmissed maths examfailed math course. 2. Develop your thesis avouchment. State understandably whether you are discussing causes, make, or two.Introduce your prime(prenominal) idea, utilise the terms cause and/or effect. 3. Find and conduct supporting dilate. sanction up your thesis with relevant and fitting details that are organized. You contribute organize details in the following slip instruction * Chronological Details are put in the swan in which the consequences occurred. * enounce of importance Details are consistent from least to most important or vice versa. * Categorical Details are arranged by dividing the topic into sepa respect or categories. 4. Use prehend innovations. To travel details smoothly in cause and effect establishs, use the transitional actors line and phrases listed below.For Causes First, second, because, due to, one cause is, some opposite(prenominal) is, since, for, and so on For burdens Conseque ntly, as a go, thus, resulted in, one result is, some other is, in that respectfore, etc. ORGANIZING the CAUSE and EFFECT ESSAY in that location are primaryally ii ways to organize a cause and effect assay Block organization and stove organization. The former one is widely employ in academic writing, whereas the latter is used in writing about topics such as scientific experimentation. In plosive speech sound organization, you first discuss all of the causes as a block (in one, two or three paragraphs, depending on the number of the causes).Then you discuss all of the do together as a block. In drawstring organization, you discuss a first cause and its effect, a second cause and its effect, and a trinity cause and its effect in a chain. BLOCK righteousnesssuit CHAIN TYPE foot Introduction 1st Cause 1st Cause & meat second Cause 2nd Cause & Effect Transition Paragraph 3rd Cause & Effect 1st Effect finishing 2nd Effect 3rd Effect Conclusion BLOCK ORGANIZATION at a lower place is an example of an essay flops approach to the EU pen in block organization.This is the pattern This is how the i spate delimitate forecasts Introduction * Introduction of common topic * Thesis statement * ad hoc areas to be covered in this essay Introduction * Background information about turkeys attempts to be a member of EU. * There are two important(prenominal) reasons for flop to be such a good spatedidate in straddle to be admitted to the EU its economical exploitation and unique geo governmental position * This essay entrust cover first causes then effects Essay slit I (Causes) * Cause 1 a) subdivision b) branch * Cause 2 a) section b) section * Causes of turkeys macrocosm a good candidate for the EU. ) Progress in deli actually a) Increased welfare set b) The change magnitude in the GDP 2) bizarre geopolitical position a) St identifygic waterways b) Borders with motley countries c) Crisscrossed by oil and gas pipeline There is the transition paragraph to make a unite between causes and effects blocks. Having looked at the causes (reasons) for universe a suitable member for the EU, permits now look at the two main effects of triumphant admission to the EU increase in the literacy position and decrease in the un barter come out. * Essay section II (Effects)Effect 1 a) arm b) arm * Effects of Turkeys strength social rank to the EU. . The increase in literary appraise among the young state a) More schools b) More opportunities for statement2. Drop in the employment rate in Turkey a) newfangled job opportunities Conclusion * Summary of the main points (and looks to rising) Conclusion * The two main reasons for Turkey to win admission to the EU are its evolution economy in admission to its geopolitical position which is exchangeable no other country in the position East. * If Turkey continues with the same drive on of promotion and by applying the EU criteria, thither is no wonder that this date give be quite soon. TURKEYS doorway TO THE EU Turkey is a developing country with a great potentiality of human and non-human resources which are waiting to be exploited. With this potential, for some time Turkey has been trying to win admission as a EU member. Nowa mean solar days, this topic is top on the agenda. one(a) must admit that Turkey has come a long way to r separately its present condition and to produce a suitable candidate for EU membership. There are two main reasons for Turkey to be such a good candidate in order to be admitted to the EU its economic instruction and unique geopolitical position.First of all, in order to be accepted to the EU, Turkey has shown more progress in economy. Turkish leadership score solved many economic difficultys. As a consequence, the welfare rate in the country has increased. Similarly, the increase in the GDP has affected the economy. Therefore, the external debts commence been paid. Secondly, Turkey is suitable for EU membership because of its unique geopolitical position. It not save sits astride strategic waterways by fashion of the Straits but too borders with the countries like Syria, Iraq, Iran and the former Soviet republics of Armenia and Georgia.As a result, this geopolitical position causes an enormous desire in the EU to accept Turkey as a strategic ally. Moreover, Turkey is a county crisscrossed by oil and gas pipelines. Thus, it attracts many businessmen for trade. Having looked at the causes (reasons) for creation a suitable member for the EU, lets now look at the two main effects of winning admission to the EU increase in the literacy rate and decrease in the unemployment rate. atomic number 53 of the biggest effects of admission to the EU embarrass be the increase in literacy rate among the young population.It is a well- jockeyn fact that some children in Turkey cannot have a good pedagogics and as a result do not pick out how to read and pen. If Turkey is accepted, t he literacy rate leave behind start rising because the EU criteria in education will be use in our country. As a result of these criteria, more schools will be built and more opportunities for education will be created. Therefore, the literacy rate will gradually increase over the eld. Another effect of gaining admission to the EU will be confabn in the drop in the unemployment rate in Turkey. The EU countries will forget new job opportunities for Turkish throng.Since Turkish pack will be allowed to freely move in European countries, they will be able to solve their occupation of unemployment in these countries by providing them with their cheap force back force. In conclusion, the two main reasons for Turkey to win admission to the EU are its developing economy in addendum to its geopolitical position which is like no other country in the shopping mall East. If these factors enable Turkey to get what it wants for a long time, its effects will be seen in not only the incre ase in the literacy rate but also the drop in the unemployment rate.We exactly cheat the reasons and results of this process however, what we do not know is the date of admission. If Turkey continues with the same speed of progress and by applying the EU criteria, thither is no wonder that this date will be quite soon. PRACTICE I make AN OUTLINE WOMENS firing off Since the middle of this century, women around the world have been seeking greater independence and recognition. No longer content with their traditionalistic roles as housewives and mothers, women have joined together to create the so-called womens sack movement. patch the forces behind this international movement quit from culture to culture and from someone to individual, the basic causes sin the joined States can be traced to three planets the development of effective birth-control methods, the guile of labor-saving for the household and the advent of adult male fight II. The first cause of the release of women was the development of effective birth-control methods, freeing women from endless hertz of childbearing and rearing. As a result of having a choice as to when and if to bear children, women acquired the freedom and the time to pursue interests immaterial of the home.Because of the development of birth control, women could delay having children or avoid having them altogether, consequently, women had the opportunity to acquire an education and pursue a addresser. Another change surfacet was the development of mechanized labor-saving devices for the home, resulting in more leisure time and freedom for women. For example, cardinal years ago, a homemaker exhausted an average of twelve to fourteen hours per day doing house pee-pee. Dye to the construct of machines such as vacuum cleaners, washing machines and dishwashers, a housemarried fair sex can now take care of her effortless housework in about five hours.The final even outt that, at least in the United States, gav e momentum to the liberation of women was World War II. During the war, most men were serving in the military. Consequently, women had to make full the vacancies in the labor force. Women by the thousands went to work in factories and then took over businesses for their thoughtless husbands. This was a great change for the mass of American women, fort hey discovered that they could dyers mignonette airplanes and manage businesses as well as change diapers and bake cookies.These three events position the seeds of great change in society, and the effects of this change are being entangle at all levels in the family, in business, and in government. One of the biggest effects of the greater independence of women is being felt in the home. The traditional husband- wife kin is undergoing a motif transformation. Because so many women are working, men are letteredness to share the household. One of the biggest effects of the greater independence of women is being felt in the home . The traditional husband-wife relationship is undergoing a radical transformation.Because so many women are working, men are learning to share the household tasks of cooking, cleaning and even caring for children. In some families, there has been a complete reversal of the traditional roles the husband stays at home, plot the wife earns the familys income. It should be pointed out, however, that this is the exception, not the rule. In most families in the United States, the husband s manger earns most of the bullion, and the wife does most of the housework. The effects of womens liberation are being felt not only in the home but also on the job.More and more women are working, and they are demanding equal salaries and equally trustworthy positions. It is not uncommon for a woman to be the president of a confederation these days. Many businesses encourage women to advance to high management positions, and every(prenominal) year, the nations schools produce more women doctors, l awyers and accountants. Politics and governments are still other areas that are feeling the effects of the womens movement. Although the United States doesnt appear frame to accept a woman president, as some countries of the world have, women are being elected to public office in increasing numbers.The United States currently has some(prenominal) women governors, which is the highest Office in a state. A few years ago, this would have been unthinkable. In conclusion, women in the United States are get greater independence, which is causing sweeping changes in society at home, at work, and in politics. While men may not be happy with these changes, they should always find that it was they, the men, who created the conditions leading to the liberation of women men make war, male scientists developed birth control, and man of affairs earned a lot of Money selling vacuum cleaners and dishwashers.WOMENS LIBERATION OUTLINE This is the pattern This is how the sample outline looks * I ntroduction * Introduction of public topic * Thesis statement * Specific areas to be covered in this essay * Introduction Essay section I (Causes) * Cause I a) subsection b) branch * Cause II a) Subsection b) Subsection * Causes of womens liberation * _______________________ _______________________ * _______________________ _______________________ * _______________________ _______________________There is the transition paragraph to make a link between causes and effects blocks. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Essay section II (Effects) * Effect 1 a) Subsection b) Subsection * Effect 2 a) Subsection b) Subsection * Effect 3 a) Subsection b) Subsection * Effects of womens liberation * ________________________________________________________________________________________ * ___ _____________________________________________________________________________________ * ________________________________________________________________________________________ * Conclusion * Summary of main points (and look to future) * Conclusion * _____________________________________________________________________________________ Make an outline for the causes and effects of teenage smoking. I. Introduction Thesis.. II. Cause 1 III. Cause 2 IV. Cause 3 V. Transition Paragraph VI. Effect 1 VII. Effect 2 VIII. Effect 3 IX. Conclusion Paragraph Now, write an essay that discusses causes and effects of teenage smoking. personal effects OF WATCHING TOO MUCH TVDiscoveries and invention of devices are always welcome till we, humans, find a way to nuisance its benefits and be indecently affected by it. This was the case when Wilhelm Roentgen discovered x-rays and at heart five years, the British Army was using a mobile x-ray unit to locate bullets and shrapnel in wounded soldiers in Sudan. TV was also invented with positive thoughts in mind-there would be no national borders, education and communication would be worldwide, etc. However, we are now trying to overcome its physiological and psychological adverse effects on human beings. One of the physiological effects of ceremony TV in prodigal cores is eye-strain.It is true that there are specifications for ceremony TV TV should be 5 m. away from the eye, the room should be adequately lit, TV should be placed at the same height with our eyes, etc. However, these do not prevent our eyes from getting tired if we salve watching TV for a long time. Another effect is obesity, which is widely observed in nation who like watching TV and feeding snacks everyday (there is even a term TV snacks to refer to fast intellectual nourishment that is suitable for eating in previous of the TV). TV is such a sizeable machine that people cannot get away from it. It is addictive. Apart from the physiological effects, TV also causes psychological effects. One is a result of being unresolved to violence.After seeing so many violent scenes on TV, people start considering violent actions familiar and they mislay their sensitivity to their environment. Partly connected to this effect, the social communication among people decreases. Being unsusceptible to the suffering of other people causes people to snuff it alienated. Also, after coming home from work, people seek to relax in front of the TV, and generally people elect watching TV to talking to each other. This issue is very important since consider of interpersonal relationships mostly end with divides. Shortly, inventions are meant to be beneficial for human beings, if we know how to benefit from them.TV is one of such inventions that need to be used for the right propose only-being educated and entertained for a average (according to age) period of time. We may, then, be safe from or at least reduce the adverse physiological and psycho logical effects of watching TV too much. A opposite Example of Block Organization CAUSES THE CAUSES OF pauperization IN MEXICO Are you aware that 20 million people in Mexico expire on less than two dollars a day? Sixty million people, half(prenominal) the Mexican population, live in destitution, and 20 million of them live in uttermost(a) poverty. Most of the time, refuse is their food, and some days, they seizet even eat anything. This critical situation in Mexico is caused by individual, geographic and political factors.The purpose of this essay is to crumble these three main causes of poverty in Mexico. The first and immediate cause of poverty in Mexico is the individual condition. This cause refers to share and characteristics of poor people. For example, the amount of education, skill, intelligence, health, and prejudice all have an influence on poverty. The deficiency of education is one of the most crucial factors that contribute to poverty. There is no gateway to jobs for non-educated people. The second cause of poverty has to do with geography. For example, statistics show that people who live in rural areas far away from the cities are poorer. This is caused by the lack of communication and rapture in remote rural areas.Because of this, governments cant provide essential work such as water, affordable food, primary health care, and education. concourse who live there are totally isolated from the rest of the society. The third and most significant cause of poverty in Mexico is the political economy of the country. The International Monetary Fund and World Bank-prescribed structural adjustment policies have been applied in Mexico because the government doesnt tamp out enough policies to encourage undefeated development. They cannot, for these international institutions lend money to Mexico on the condition that the nation open up its economy and cut social expenditures to reciprocate the loans.The IMF and World Bank programs are say to reduce poverty, but actually they are increasing it. Unless the Mexican government workings on the causes of the poverty which are the individual condition, the geographic factor, and the political economy of the country, the problem is going to get worse. No be likes to see poor children eating out of garbage cans. Mexico needs a new political economy designed by Mexican economists and politicians, people who are committed to Mexico and to the future of its society. CHAIN ORGANIZATION Another typecast of cause-and-effect analysis is the day-to-day chain. Unlike the quintuple cause-effect analyses, the causes and effects in a occasional chain are always at present related in fact, they are linked.In the casual chain, one effect can become a cause of some other effect, which in turn becomes a cause of another effect, and so on. For example, let us say that a man had problems at work as a result, he started to discombobulate heavily. His heavy tipsiness eventually caus ed him to hold in an opprobrious way to his wife his wife then alienated herself from him. His wifes monomania caused him to feel even more alone and more of a failure his slack caused him to decide for a divorce. The domino-like chain might be diagrammed as follows problems at work cause drinking heavily effect cause abusive behavior toward wife ffect cause alienation of wife effect cause depression increase effect cause divorce effect The other major use of the casual chain is in acquaintance to analyze various kinds of cycles, biological or chemical chains, for example. Study the following essay, which analyzes a casual chain. See if the cause-effect relationships are small and explained. Below is an example of an essay written in chain organization. UPSETTING THE oddment OF NATURE The members of a living company exist together in a particular, braced relationship, or ecosystem. One fauna species eats another animal species which in turn eats another.Over years, a re siduum is worked out among the go unders and animals in a familiarity and it remains basically stable. It is like a huge puzzle with all of the pieces in their proper places. However, at times this ease in disposition is disturbed, resulting in a number of possibly unexpected effects. maybe a disease results in the near extinction of one species, leaving another species with no inherent predator. The result can be a terrific increase in that one species population. This could further result in the devastation of a shared food supply, which could in turn affect another species. It is possible for the disruption in the balance of nature to have indispensable causes disease, drought, fire.Sometimes, however, human beings intervene in a indwelling environment, perhaps only s lessenly and with good intentions. The result is the same. The balance of nature becomes unbalanced and results in an entire chain reaction of unforeseen and unwanted effects. A good example of this occu rred in the Antilles in the 1870s. Sugar cane was a major crop there, but rats were eating and nesting in the cane, causing a great deal of damage. The mongoose, a one-and-a-half-foot-long mammal of the East Indies, was cognize to be an excellent rat hunter. several(prenominal) males and females were imported in 1872, and laws were established that forbade the kill of them or their offspring. The mongoose flourished in the Antilles.After ten years it had multiplied abundantly and had significantly cut the rat population. Consequently, damage to the cane handle was greatly reduced. It seemed that the scheme to add another piece to the ecological puzzle in the Antilles had been successful. However, that is not the end of the story. The influence of the mongoose did not stop there. As the rat population decreased and the mongoose population increased, the mongoose needed to embroider its menu. It attacked young pigs and goats, game, poultry, and began to destroy bananas, maize and pineapples. Because the mongoose could not be hunted, its numbers increased rapidly, and it became a terrible past. All of the indigenous animals suffered damage.The mongoose learned to enjoy the native birds, snakes, lizards, turtles and their eggs. Now, it was specifically these animals that unplowed the local sucking louse population in check. There were in the ecosystem of the Antilles a number of beetles, borers, and other insects that lived on and in the starting line cane. Until that time, they had not caused significant damage to the cane, because they were the natural food of so many local animals that kept their numbers down. However, as the birds, snakes, lizards, and turtles disappeared, the insect population began to increase. With no natural predators to keep them in check, the insects began to do more and more damage to the cane fields.Finally, the people of the Antilles recognize that the psychiatric hospital of the mongoose had caused a finely and fine balanc ed system to go awry. The law against killing the mongoose was rescinded, and the mongoose population was reduced. Gradually, the different members of the plant and animal community came back into balance with each other and equilibrium was reestablished. However, the human members of the community would not soon forget that a single change in an ecosystem can cause a chain reaction that results in completely unforeseen and sometimes unwanted effects. PRACTICE MAKING AN OUTLINE The following short essay describes a simple CHAIN reaction. SADWhen pass arrives, some people get sad, even depressed. Doctors have recently started to study the causes of a medical disorder that they have befittingly named SAD, or seasonal affective disorder. People who suffer from SAD become very depressed during the winter months. Their depression appears to be the result of a decrease in the amount of fair weather they are exposed to. Doctors theorize that decreased sunlight affects the proceeds of m elatonin, a hormone manufactured in the brain, and serotonin, a chemical that helps transmit human face impulses. Depression may result from turn out (following immediately) imbalance of these two substances in the body.Also doctors accept that a decrease in the amount of sunlight the body receives may cause a disturbance in the bodys natural clock ( normal cycle of sleep and wakefulness) which could, in turn, result in symptoms such as lethargy (tiredness), oversleeping, encumbrance gain, anxiety, and irritabilityall signs of depression. Since absence of light seems to be the cause of this disorder, a daily dose of light appears to be the cure. Doctors advise patients to sit in front of a special light box that stimulates natural light for a few hours every day. In conclusion, the depressive effect of low sunlight levels may help explain the high number of depressed people in Scandinavian countries, and more importantly, it may provoke a remedy (cure). When the days go short , turn on the lights. A) Read the essay above and answer these questions. 1. What causes the days to conjure up shorter? ________________________________________________________ 2. - What is the effect of shorter days? - 3. What does this cause? _________________________________________________________ 4. What other change results from a decrease in the amount of light? _________________________________________________________ 5. What is the final result? _________________________________________________________ B) Fill in the boxes to complete the flowchart, which illustrates the cause and effect chain described in the model essay SAD. wintertime Body produces lessLethargy, oversleeping, weight, anxiety, irritability CAUSE AND EFFECT ESSAY CHECKLIST Check the appropriate box. YES NO 1. Does your essay have general statements in the introduction paragraph? 2. Does your essay have a thesis statement that indicates the cause & effect style and expresses the commutation idea of y our essay in the introduction paragraph? 3. Does your essay include both the causes and effects of the topic you wrote about? 4. Have you analyzed the causes with sufficient supporting details using cause & effect mental synthesis words? 5. Have you analyzed the effects with